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Saga Furs is proud to be part of the Nordic Lighthouse project held in Shanghai during World EXPO 2010

Saga exhibit the ultimate fashion material at the "Bright Way of Life" design/lifestyle segment located at the ground floor for all six months of the Nordic Lighthouse exhibition. The event will open on 12 May.

One major highlight is the gala Saga Furs Fashion Show featuring the top names high-fashion design will be held at the opening of Nordic Fashion Week on 3 August.

Nordic Lighthouse address: 32, Qinhuangdao Rd., Yangpu District, Shanghai (in the intersection between Yangshupu Rd. and Dalian Rd.)


"As the beacon of luxury fur fashion, we have a natural role in the Nordic Lighthouse project. At the same time, it is exciting to be part of the celebration of the future of China as well as the blossoming of Shanghai," says Saga Furs CEO Jan Erik Carlson.

Saga Furs is no stranger to China

Saga Furs did initial market research in the early 1980s and held its first fashion show in 1986, with many more to follow. Saga Furs activities in China have grown with the emergence of the country as a global dynamo. Nurturing the Chinese market remains a vital element in the Saga Furs's expansion strategy.

"We do not view this as a one-time event, but rather a continuation of our efforts and a further step in developing the Chinese market on a business-to-business level and regarding China’s vast consumer potential. We have a cohesive presence in the country. Nordic Lighthouse will prove to be a valuable complement to our efforts in China," says Mr. Carlson.